Five things to avoid on your website

The way things look affects the way they are perceived — no two ways about it. When you are trying to build a successful business — that is a thing you should reckon with. Overall aesthetics of the company define how it is perceived by its customers and it is important to make the first impression as good as possible. There is no place where it is more obvious than on an official website.

Here’s the thing — website is a front window of your company. It represents what your company is all about. If it is overstuffed and clumsy — people think your company is the same. While there is no direct link, people tend to connect the dots that way. And so you have to deal with it. Good design is not only a bright sight for an eye — it is also a smooth and gentle user experience that motivates to proceed.

But good website design is not an easy thing to pull off. In fact — it is better to leave it to professionals. In such cases — web calculator helps to know the price of the package.

Here are 5 things to avoid while designing your website.

Clumsy navigation kills site dead

The first thing that falls into an eye of beholder upon entering a website is its layout. It is extremely important to make navigation as easy as possible. If your customer is missing in action in the winding menus and tangled interlinking — you are doing it wrong and it is hurting your business.

You don’t need to invent a steam engine in order to do that. There is one key rule for website navigation — it must be instinctive. People expect to see a certain thing at certain places and there is no reason not to use it.

Lack of Breathing Space

One of the main principles of good design is a balance of elements. If you put as much information on the page as possible — the sheer amount of it will render it utterly meaningless. Use “Less is more” principle instead. There must be no visual overload for the user. Nothing should be crammed in for whatever reasons. Only things that mattered should be left in.

Instead, you must keep things simple and divided by spaces so that every element will be distinct and easily recognizable.

Not only breathing space enables better navigation on the page — it also allows highlighting elements that matter without danger of them getting lost in the candy-colored overstuffed mess.

Bad Content causes Customer Existence Failure

If you are not into conceptual writing — then chances are you really don’t spam. One of the most common mistakes made by companies posting too much stuff that is eerily irrelevant to their customers.

Clickbait articles are great for traffic but not much for quality leads and business opportunities. This leads to increasingly diminishing returns in a form of shrinking audience and bad word of mouth. And you don’t want that.

Instead of trying to surf on trends — focus on quality content that will help your customers solve their causes (preferably with a little help from your company).

Gated content abuse

Gated content is bread and butter of gathering leads. In a way, it is a contact mining database building operation that runs through your site and makes your business thrive. However, you should keep it reasonable and limited to something really valuable.

The logical solution is to leave so-called teaser content publicly available. That will give a taste of what can be opened by sharing an e-mail.

Overstuffed Contact Form

The contact form is one of the keys to the customer. It is a gateway to opportunities. Because of that, it needs to be as fulfilling as possible. With that being said — it doesn’t mean you need to overstuff the contact form with some trash. You need to come up with as many questions as possible regarding further cooperation.

It is important to keep it relatively easy to follow but not simplistic. You need to provide a customer with an interface to write his cause to some extent. Some guiding questions may be used to expand upon the general terms.

In conclusion

One can’t just make a website the way he wants without caring about those who will use it. That is simply irresponsible and utterly counter-productive. By following simple rules you will make the pleasant user experience of your customer that ultimately will result in your fruitful cooperation.